Who writes this

Editors

Each topic area has a named editor. Guides carry a byline so you can see who stands behind the analysis and what they cover.

Dana Whitfield

Franchisor Development Editor

Franchise development advisor focused on FDDs, fee design, and territory strategy.

Covers Franchising Your Wellness Business

Sarah Kessler

Franchisee Buying Guide Editor

Covers franchise evaluation, financing, and first-location openings for prospective owners.

Covers Buying a Wellness Franchise

Graham Pruitt

Unit Economics Editor

Analyzes membership models, margins, and the math behind wellness studios.

Covers Unit Economics & Business Models

Colin Faraday

Operations & Scaling Editor

Focuses on multi-location operations, compliance, and scaling systems.

Covers Operating & Scaling

Miles Sutherland

Vendors & Equipment Editor

Reviews software, equipment, and vendors for wellness studios.

Covers Software & Equipment