Fresha

Fresha is a booking and business management platform with no upfront subscription fee — it makes money through payment processing and marketplace transactions instead. That makes it an accessible starting point for a new location, though the tradeoff is that 'free' shifts cost into per-transaction processing fees as revenue grows. It includes scheduling, client management, basic POS, and a consumer marketplace for discovery. It is a reasonable fit for salons, beauty services, and small wellness operators; it is less suited to businesses that need complex membership structures or clinical workflows. Model total transaction cost at your expected volume before assuming 'free' is actually the cheapest option at scale.